What are Ads based on interests?
Interest-based advertising is personalized or targeted advertising. We display interest-based advertising to show you products, services and features that may be of interest to you. When providing interest-based advertising, we comply with the Self-Regulatory Principles for Online Behavioral Advertising by the Digital Advertising Alliance (a coalition of marketing, online advertising and consumer advocacy organizations).
What information do we use to display interest-based advertising?
To show you interest-based advertising, we use information such as your interactions with Medshop websites, content or services. We do not use information such as your name or e-mail address to display interest-based advertising that identifies you.
In the advertising industry, we use cookies, pixels and other technologies (collectively, "cookies") that allow us to understand the effectiveness of the interest-based advertising we show you, by measuring which ads are clicked or viewed, and to provide you with more useful and relevant information ads. For example, if we know what advertisements are displayed in your browser, we may be careful not to display the same advertisements multiple times.
For more information on the types of information we collect, see our Privacy Policy.
How do we work with third parties to display interest-based advertising?
We work with third parties, such as search engines, advertisers, publishers, social networks, advertising companies and advertising companies acting on their behalf, to improve the relevance of the advertisements we serve. When providing you with interest-based advertising, we do not link your interactions on unrelated sites with information that personally identifies you, such as your name or email address, and we do not provide any such information to advertisers or third-party sites that display our interest-based advertising on interests. Advertisers and other third parties may assume that users who interact with or click on interest-based advertising or content are part of the group to whom the ad or content is targeted (for example, users in a specific geographic area or users who have purchased or searched for in search of classical music.
Third party advertisers or advertising companies working on their behalf sometimes use cookies in the process of delivering content, including advertisements, directly to your browser or device and may automatically obtain an IP address when this occurs. They may also use cookies to measure the effectiveness of their advertisements, show more relevant advertising content and provide services on behalf of Medshop. For information on how to control and delete cookies (including third party cookies), see our cookie notice.
Advertising preferences
Medshop offers you the opportunity to receive interest-based advertising from us. You can opt out of receiving interest-based advertising from Medshop. You'll still see ads, but they won't be based on your interests. Visit the Advertising Preferences page to learn how to set your preferences.
You may opt-out of receiving personalized advertising from third-party advertisers and ad networks that are members of the Network Advertising Initiative (NAI) or adhere to the Digital Advertising Alliance's self-regulatory policies for online behavioral advertising by visiting the opt-out pages at the NAI website and the DAA website.
For information about the advertising practices of sites and services offered by other Medshop companies, please refer to their policies on interest-based advertising and other notices.
